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1. TQM for sales and Marketing management

by CORTADA,JAMES.W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.8 COR] (1).
2. Marketing Management

by BATRA,G.S | DANGWAL,R.C.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep publications pvt. ltd. 2001Availability: Items available for loan: Alliance School of Business [Call number: 658.8 BAT] (1).
3. Marketing Management

by DUTTA, SANJIB | MUKUND. A.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The Institute of Chartered Financial Analyst 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.8 DUT] (2).
4. Marketing Management

by MUKUND A.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The Institute of Chartered Financial Analyst 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.8 MUK] (1).
5. Marketing Management

by Kotler, Philip | Keller, Kevin Lane.

Edition: EleventhMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.8 KOT] (7). Withdrawn (1).
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6. Cases in Marketing Management

by EXCEL BOOKS.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2000Availability: Items available for loan: Alliance School of Business [Call number: 658.8076 EXC] (1).
7. Essentials of Marketing Management

by SHERLKAR S A | APPANNAIAH H R | REDDY P N.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalayan Publishing House 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.8 SHE] (1).
8. Essentials of Marketing Management

by SHERLKAR S A | APPANNAIAH H R | REDDY P N.

Edition: ThirdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalayan Publishing House 2003Availability: Items available for loan: Alliance School of Business [Call number: 658.8 SHE] (1).
9. Marketing Management

by SAXENA RAJAN.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 1997Availability: Items available for loan: Alliance School of Business [Call number: 658.8 SAX] (2). Items available for reference: Alliance School of Business [Call number: 658.8 SAX] (1).
10. International Marketing Management

by JAIN C SUBHASH.

Edition: FourthMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: California Wadsworth Publishing Co 1993Availability: Items available for loan: Alliance School of Business [Call number: 658.84 JAI] (1).
11. Marketing Management and Behavioral Environment

by BLISS PERRY.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Pvt Ltd 1976Availability: Items available for loan: Alliance School of Business [Call number: 658.8 BLI] (1).
12. Strategic Marketing Management planning,implemementation and control

by WILSON, RICHARD M S | GILLIGAN, COLIN.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Private Ltd. 1999Availability: Items available for loan: Alliance School of Business [Call number: 658.802 WIL] (1).
13. Innovations in Marketing Management

by BALAKRISHNAN, V | RAJKUMAR, SAMUDHRA C.

Edition: SecondMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.8 BAL] (1).
14. Marketing Management

by CZINKOTA, MICHAEL.R | KOTABE, MASAAKI.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia Thomson 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.8 CZI] (1).
15. Marketing Management Planning, implementation and control

by RAMASWAMY, V S | NAMAKUMARI, S.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan Busines Books 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.8 RAM] (4).
16. Marketing Management Planning, implementation and control

by RAMASWAMY, V S | NAMAKUMARI S.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan Busines Books 2002Availability: Items available for loan: Alliance School of Business [Call number: 658.8 RAM] (4).
17. Case studies in strategic Marketing management

by ICFAI CENTER FOR MANAGEMENT RESEARCH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The Institute of Chartered Financial Analyst 2006Availability: Items available for loan: Alliance School of Business [Call number: 658.8 ICF] (1).
18. Marketing Management

by ICFAI CENTER FOR MANAGEMENT RESEARCH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI University Press 2004Availability: No items available Withdrawn (1).
19. Marketing Management - Workbook

by ICFAI CENTER FOR MANAGEMENT RESEARCH.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI University Press 2004Availability: Items available for loan: Alliance School of Business [Call number: 658.8 ICF] (1).
20. Marketing Management : South Asian Perspectives

by Kotler, Philip.

Edition: 12Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education Asia 2007Availability: Items available for loan: Alliance Ascent College [Call number: 658.8 KOT] (1), Alliance School of Business [Call number: 658.8 KOT] (3), Department of Commerce Library [Call number: 658.8 KOT] (1).
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