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Services marketing : : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: By: Material type: TextTextPublication details: Boston :: McGraw-Hill/Irwin,, c2006Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:
  • 0072961945 (alk. paper)
Subject(s): DDC classification:
  • 658.8 ZEI 22
LOC classification:
  • HD9980.5 .Z45 2006
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.805 ZEI (Browse shelf(Opens below)) Not for loan A18609
Total holds: 0

Includes bibliographical references and index.

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