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Principles of marketing / Philip Kotler, Gary Armstrong.

By: By: Material type: TextTextPublication details: Upper Saddle River, NJ :: Prentice Hall,, c1991Edition: 5th edDescription: 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:
  • 0137216149
Subject(s): DDC classification:
  • 658.8 KOT 21
LOC classification:
  • HF5415 .K636 1999
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Donated Book Donated Book Alliance School of Business Gratis 658.8 KOT (Browse shelf(Opens below)) Available D02141
Total holds: 0

Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 95.

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