Basic marketing : A global-managerial approach : / William D. Perreault, Jr., E. Jerome McCarthy.

By:

Perreault, William D

By:

McCarthy, E. Jerome (Edmund Jerome)

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. :: McGraw-Hill,, 2005Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cm. 1 CD ROM (4 3/4 in.)ISBN:

0072525231 (alk. paper : hbk.)
9780070620186

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

LOC classification:

HF5415.13 .M369 2005

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Donated Book	Alliance School of Business	Gratis	658.8 PER (Browse shelf(Opens below))	Available	D04655
Donated Book	Alliance School of Business	Gratis	658.8 PER (Browse shelf(Opens below))	Available	D03411
Reference Book	Alliance School of Business		658.8 PER (Browse shelf(Opens below))	Not for loan	A19408

Total holds: 0

McCarthy's name appears first on the earlier edition.

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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