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Marketing management : Knowledge and skills : / J. Paul Peter, James H. Donnelly, Jr.

By: By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. :: McGraw-Hill,, c2004Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN:
  • 0072552174 (alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.13 .P387 2004
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.8 PET (Browse shelf(Opens below)) Not for loan A19513
Reference Book Reference Book Alliance School of Business 658.8 PET (Browse shelf(Opens below)) Not for loan A19514
Total holds: 0

Includes bibliographical references (p. 853-860) and index.

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