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Marketing research : : an applied orientation / / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. :: Prentice Hall,, c1996Edition: 2nd edDescription: xxxiii, 890 p. : ill. ; 26 cmISBN:
  • 0131257331
Subject(s): DDC classification:
  • 658.83 MAL 20
LOC classification:
  • HF5415.2 .M29 1996
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.83 MAL (Browse shelf(Opens below)) Not for loan A19612
Total holds: 0

Includes bibliographical references and indexes.

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