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Marketing research : : an applied approach / / Thomas C. Kinnear, James R. Taylor.

By: By: Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York :: McGraw-Hill,, c1996Edition: 5th edDescription: xxii, 888 p. : ill. (some col.), maps ; 24 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 0079122523 (alk. paper)
Subject(s): DDC classification:
  • 658.83 KIN 20
LOC classification:
  • HF5415.2 .K53 1996
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 658.83 KIN (Browse shelf(Opens below)) Not for loan A19682
Total holds: 0

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: IBM and compatible computers.

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