Art and Science of Business Communication: Skills, Concepts, Cases, and Applications
Publication details: Noida: Pearson India Education Services Pvt. Ltd., 2024Edition: 5Description: 496ISBN:- 9789361599668
- 658.45 CHA
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Alliance Ascent College | BBA | 658.45 CHA (Browse shelf(Opens below)) | 2 | Available | AC02434 | |||
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Alliance Ascent College | BBA | 658.45 CHA (Browse shelf(Opens below)) | 1 | Available | AC02433 |
The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5e, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design. The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.
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