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Big Connect : Politics in the Age of Social Media

By: Publication details: Gurgaon : Portfolio/Penguin, an imprint of Penguin Random House, 2014Description: 213ISBN:
  • 9788184005509
Subject(s): DDC classification:
  • 320.014 CHO
Summary: Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion-makers to head to poll booths? Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi and Arvind Kejriwal-the book discusses the role of a digital community in Indian politics.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts and Humanities 320.014 CHO (Browse shelf(Opens below)) 1 Available LA06146
Book Book Alliance School of Liberal Arts and Humanities 320.014 CHO (Browse shelf(Opens below)) 2 Available LA06147
Total holds: 0

Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion-makers to head to poll booths?
Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi and Arvind Kejriwal-the book discusses the role of a digital community in Indian politics.

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