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Connective Branding

BUTTINGER, CLAUDIA FISHER

Connective Branding Buiding Brand equity in a Demanding World - New Jersey John Wiley & Sons 2008 - xxi+358

Brand Management(658.827)

Subjects--Topical Terms:
Branding
Buiding
Connective
Demanding
equity
profits
World
Brand

Dewey Class. No.: 658.827 BUT

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