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Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E

Advertising and Promotion: An Integrated Marketing Communications Perspective - 6 - New Delhi Tata McGraw Hill 2004 - 779

Advertising & public relations(659)

ISBN: 0070581940

Subjects--Topical Terms:
Communications
Advertising

Dewey Class. No.: 659.1 BEL

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