Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. - New Delhi Pearson c2011. - 683p. : ill., map ; 29 cm.
Includes bibliographical references and indexes.
9788131759394
2009039795
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L5883 2011
658.8
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 7th ed. - New Delhi Pearson c2011. - 683p. : ill., map ; 29 cm.
Includes bibliographical references and indexes.
9788131759394
2009039795
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
HF5415.13 / .L5883 2011
658.8
