Does marketing need reform? :

Sheth, Jagadish N

Does marketing need reform? : fresh perspectives on the future Sheth, Jagadish N, Rajendra S. Sisodia, editors. - Armonk, N.Y. : M.E. Sharpe, c2006. - vii, 352 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9788184050509 076561698X (cloth : alk. paper)

2005025003

GBA598638 bnb

013342667 Uk


Marketing.

HF5415 / .D623 2006

658.8 SHE