The social media marketing book /

Zarrella, Dan.

The social media marketing book / Dan Zarrella. - Beijing ; Sebastopol, CA : O'Reilly, c2010. - vi, 232 p. : ill. ; 16 x 21 cm.

Includes index.

Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement.

Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.

9780596806606 (pbk.) 0596806604 (pbk.)

2010283477

GBA991122 bnb

015371407 Uk


Social media.
Business enterprises--Computer network resources.
Internet marketing.

HF5415.1265 / .Z37 2010

658.054678