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Strategic Brand Management : Building, Measuring and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management : Building, Measuring and Managing Brand Equity - 2 - New Delhi Prentice Hall of India Pvt Ltd 2005 - 450

Brand Management(658.827)

ISBN: 8177584871

Subjects--Topical Terms:
Management
Strategic
equity
euity
managing
measuring
building
Brand

Dewey Class. No.: 658.827 KEL

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