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Building, Measuring, and Managing Brand Equity

KELLER KEVIN LANE

Building, Measuring, and Managing Brand Equity - 2 - New Delhi Prentice Hall of India Pvt Ltd 2003 - xxvii+788

Brand Management(658.827)

ISBN: 8120323092

Subjects--Topical Terms:
Building
Equity
Managing
Measuring
Brand

Dewey Class. No.: 658.827 KEL

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