Effectiveness of celebrity endorsement on brand recall & purchase decision
BHALLA, SHARAN P.
Effectiveness of celebrity endorsement on brand recall & purchase decision Prof V. Sekhar - Alliance Business School 2008-10
Management of Marketing
celebrity
decision
Effectiveness
endorsement
purchase
recall
brand
658.8 BHA
Effectiveness of celebrity endorsement on brand recall & purchase decision Prof V. Sekhar - Alliance Business School 2008-10
Management of Marketing
celebrity
decision
Effectiveness
endorsement
purchase
recall
brand
658.8 BHA