Does celebrity endorsement influence consumers purchasing decisions?
SHARMA, SONAM
Does celebrity endorsement influence consumers purchasing decisions? Prof Rajasekhar - Alliance Business School 2008-10
Management of Marketing
consumers
decisions?
Does
endorsement
influence
purchasing
celebrity
658.8 SHA
Does celebrity endorsement influence consumers purchasing decisions? Prof Rajasekhar - Alliance Business School 2008-10
Management of Marketing
consumers
decisions?
Does
endorsement
influence
purchasing
celebrity
658.8 SHA