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B2B Brand Management

KOTLER, PHILIP

B2B Brand Management With 76 figures and 7 tables - New York Springer-Verlag, NewYork 2006 - xvi+357

Brand Management(658.827)

ISBN: 3540253602

Subjects--Topical Terms:
Brand name products-case studies
Brand management

Dewey Class. No.: 658.827 KOT

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