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Advertising and Promotion: An Integrated Marketing Commmunications Perspective

Belch, George E

Advertising and Promotion: An Integrated Marketing Commmunications Perspective - 9 - New Delhi Tata McGraw Hill 2007 - 1075

English

ISBN: 9780070144965

Subjects--Topical Terms:
Commmunications
Integrated
Marketing
Perspective
Promotion
Advertising

Dewey Class. No.: 659.1 BEL

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