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Evans, James R. 1950-

Business analytics : methods, models, and decisions / James R. Evans. - International ed. - Boston : Pearson, c2013. - xvii, 665 p. : col. ill. ; 26 cm.

Includes index.

Introduction to business analytics -- Introduction to structured query language -- The relational model and normalization -- Database design using normalization -- Data modeling with the entity-relationship model -- Transforming data models into database designs -- SQL for database construction and application processing -- Database redesign -- Managing multiuser databases -- Managing databases with SQL server 2008 R2 -- Simulation and risk analysis -- Introduction to data mining -- Linear optimization -- Applications of linear optimization -- Integer optimization -- Nonlinear and non-smooth optimization -- Optimization models with uncertainty -- Decision analysis -- Appendix -- Glossary -- Index.

ISBN: 9780133051711

LCCN: 2011052868

Subjects--Topical Terms:
Business planning.
Strategic planning.
Industrial management--Statistical methods.

LC Class. No.: HD30.28 / .E824 2013

Dewey Class. No.: 658.401 EVA