The new competition /

Kotler, Philip.

The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak. - Englewood Cliffs, N.J. : Prentice-Hall, c1985. - xii, 292 p. : ill. ; 24 cm.

Includes index.

Bibliography: p. 268-281.

0136120784

84026596


Marketing--Japan.
Export marketing--Japan.

HF5415.12.J3 / K68 1985

382/.0952