Sports marketing :

Shank, Matthew D.

Sports marketing : a strategic perspective / Matthew D. Shank. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxiv, 500 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0131440772

2004044696


Sports--Marketing.--United States
Sports--Economic aspects--United States.

GV716 / .S42 2005

796/.06/98