Sports marketing :
Shank, Matthew D.
Sports marketing : a strategic perspective / Matthew D. Shank. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxiv, 500 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0131440772
2004044696
Sports--Marketing.--United States
Sports--Economic aspects--United States.
GV716 / .S42 2005
796/.06/98
Sports marketing : a strategic perspective / Matthew D. Shank. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxiv, 500 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0131440772
2004044696
Sports--Marketing.--United States
Sports--Economic aspects--United States.
GV716 / .S42 2005
796/.06/98