Service management and marketing :
Grönroos, Christian, 1947-
Service management and marketing : a customer relationship management approach Christian Grönroos. - 2nd ed. - Chichester ; New York : Wiley, c2000. - x, 394 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471720348 (alk. paper)
00032093
Service industries--Marketing.
Customer services.
HD9980.5 / .G776 2000
658.8 GRO
Service management and marketing : a customer relationship management approach Christian Grönroos. - 2nd ed. - Chichester ; New York : Wiley, c2000. - x, 394 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0471720348 (alk. paper)
00032093
Service industries--Marketing.
Customer services.
HD9980.5 / .G776 2000
658.8 GRO
