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Sales success in sports marketing :

Sales success in sports marketing : a step by step guide to sales success in the sports industry Lori Miller ... [et al.] - Wichita, Kan. : Events Unlimited, c1999. - xii, 188 p. : ill. ; 28 cm.

Includes bibliographical references.

ISBN: 0966523709

LCCN: 98074572

Subjects--Topical Terms:
Sports--Marketing.
Direct marketing.

LC Class. No.: GV716 / .S25 1999

Dewey Class. No.: 658.8 MIL

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