Predatory marketing :
Beemer, C. Britt.
Predatory marketing : what everyone in business needs to know to win today's consumer / What everyone in business needs to know to win today's American consumer C. Britt Beemer, with Robert L. Shook. - 1st ed. - New York : William Morrow & Co., c1997. - xvi, 288 p. ; 25 cm.
Includes bibliographical references (p. [278]-281) and index.
0688148360
96009732
Marketing--United States.
Consumer behavior--United States.
HF5415.1 / .B44 1997
658.800973 BEE
Predatory marketing : what everyone in business needs to know to win today's consumer / What everyone in business needs to know to win today's American consumer C. Britt Beemer, with Robert L. Shook. - 1st ed. - New York : William Morrow & Co., c1997. - xvi, 288 p. ; 25 cm.
Includes bibliographical references (p. [278]-281) and index.
0688148360
96009732
Marketing--United States.
Consumer behavior--United States.
HF5415.1 / .B44 1997
658.800973 BEE
