Enterprise one to one :
Peppers, Don.
Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. - 1st ed. - New York : Currency Doubleday, c1997. - xxv, 436 p. : ill. ; 19 cm.
Includes bibliographical references (p. [392]-414) and index.
0385482051
96018618
Market segmentation.
Customer relations.
Relationship marketing.
Technological innovations.
HF5415.127 / .P465 1997
658.8
Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. - 1st ed. - New York : Currency Doubleday, c1997. - xxv, 436 p. : ill. ; 19 cm.
Includes bibliographical references (p. [392]-414) and index.
0385482051
96018618
Market segmentation.
Customer relations.
Relationship marketing.
Technological innovations.
HF5415.127 / .P465 1997
658.8
