Opening Digital Markets :

Mougayar, Walid, 1959-

Opening Digital Markets : Battle plans and business strategies for Internet commerce Walid Mougayar. - 2nd ed. - New York : McGraw-Hill, c1998. - xviii, 292 p. : ill. ; 24 cm.

Includes bibliographical references (p. 277-280) index.

0070435421 (alk. paper)

97041318


Electronic commerce--Planning.
Strategic planning.
Internet marketing--Planning.
Business enterprises--Computer networks--Planning.

HF5548.32 / .M68 1998

658.872 MOU