Global marketing management :
Quelch, John A.
Global marketing management : a casebook. - 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett. - Mason, OH : Thomson/South-Western, c2006. - viii, 680 p. : ill. ; 24 cm.
Includes bibliographical references.
0324322844 (alk. paper)
2004118261
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .G56 2006
658.84 QUE
Global marketing management : a casebook. - 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett. - Mason, OH : Thomson/South-Western, c2006. - viii, 680 p. : ill. ; 24 cm.
Includes bibliographical references.
0324322844 (alk. paper)
2004118261
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .G56 2006
658.84 QUE
