Global Business :

Global Business : Four key marketing strategies Erdener Kaynak, editor. - New York : International Business Press, c1993. - xxv, 432 p. : ill. ; 22 cm.

Includes bibliographical references and index.

1560242485 (alk. paper) 1560242493 (pbk. : alk. paper)

91034596


Export marketing--Management.
Intercultural communication.

HF1416 / .G55 1993

658.84 KAY