Strategic marketing problems : Cases and comments

Kerin, Roger A.

Strategic marketing problems : Cases and comments cases and comments Roger A. Kerin, Robert A. Peterson. - 9th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2001. - 653 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

0130277762

2007274176


Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

HF5415.135 / .K47 2007