Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having, and being Michael R. Solomon. - 6th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004. - xviii, 621 p. : col. ill., col. maps ; 29 cm.

Includes bibliographical references and indexes.

0131404067

2003062313


Consumer behavior.

HF5415.32 / .S6 2004

658.8342 SOL