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Contemporary marketing

Boone, Louis E.

Contemporary marketing Louis E. Boone, David L. Kurtz. - 10th ed. - Australia South-western 2001 - 619 With CD-ROM

Includes bibliographical references and index.

ISBN: 0030314038 9780030314032

LCCN: 97097635

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B53 1998

Dewey Class. No.: 658.8 BOO

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