Customer behavior :
Sheth, Jagadish N
Customer behavior : a managerial perspective Jagdish N. Sheth, Banwari Mittal. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2004. - xix, 487, 11, 14 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0030343364
2002112213
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.
HF5415.32 / .S54 2004
Sheth, Jagadish N
Customer behavior : a managerial perspective Jagdish N. Sheth, Banwari Mittal. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2004. - xix, 487, 11, 14 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0030343364
2002112213
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.
HF5415.32 / .S54 2004
Sheth, Jagadish N
