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Consumer behavior : A strategic approach

Assael, Henry.

Consumer behavior : A strategic approach Henry Assael. - Boston : Houghton Mifflin, c2004. - xxiii, 631 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0618222154

LCCN: 2002109350

Subjects--Topical Terms:
Consumer behavior.
Marketing research.

LC Class. No.: HF5415.3 / .A828 2004

Dewey Class. No.: 658.8342 ASS

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