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Basic marketing research

Churchill, Gilbert A.

Basic marketing research Gilbert A. Churchill, Jr. - 7th ed. - Australia South-western/cengage learning 2010 - 594

One "statistics command summary" chart inserted.

Includes bibliographical references and index.

ISBN: 1439041393 9781439041390

LCCN: 91008862

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C49 1991

Dewey Class. No.: 658.83 CHU

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