Marketing classics : A selection of influential articles
Enis, Ben M.
Marketing classics : A selection of influential articles [compiled by] Ben M. Enis, Keith K. Cox. - 6th ed. - [Boston] : Allyn and Bacon, c1988. - xii, 544 p. ; 24 cm.
Includes bibliographies and index.
0205113796 (pbk.) 0205116450 (International ed. : pbk.)
87037356
Marketing.
HF5415 / .M29748 1988
658.8
Marketing classics : A selection of influential articles [compiled by] Ben M. Enis, Keith K. Cox. - 6th ed. - [Boston] : Allyn and Bacon, c1988. - xii, 544 p. ; 24 cm.
Includes bibliographies and index.
0205113796 (pbk.) 0205116450 (International ed. : pbk.)
87037356
Marketing.
HF5415 / .M29748 1988
658.8
