Mastering the Digital Marketplace :
Aldrich, Douglas F.
Mastering the Digital Marketplace : practical strategies for competitiveness in the new economy Douglas F. Aldrich. - New York : Wiley, c1999. - xiv, 321 p. : ill. ; 24 cm.
Includes bibliographical references (p. 303-307) and index.
0471345466 (alk. paper)
99026880
Electronic commerce.
Intellectual property.
Internet marketing.
Computer graphics equipment industry--Case studies.
HF5548.32 / .A43 1999
658.872 ALD
Mastering the Digital Marketplace : practical strategies for competitiveness in the new economy Douglas F. Aldrich. - New York : Wiley, c1999. - xiv, 321 p. : ill. ; 24 cm.
Includes bibliographical references (p. 303-307) and index.
0471345466 (alk. paper)
99026880
Electronic commerce.
Intellectual property.
Internet marketing.
Computer graphics equipment industry--Case studies.
HF5548.32 / .A43 1999
658.872 ALD
