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Marketing mistakes and successes /

Hartley, Robert F., 1927-

Marketing mistakes and successes / Robert F. Hartley. - 9th ed. - Hoboken, NJ : Wiley, c2004. - viii, 360 p. : ill. ; 23 cm.

Includes bibliographical references.

ISBN: 0471446386 (pbk.: alk. paper)

LCCN: 2003065003

Subjects--Topical Terms:
Marketing--United States--Case studies.

LC Class. No.: HF5415.1 / .H37 2004

Dewey Class. No.: 658.800973 HAR

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