Marketing research that pays off :

Marketing research that pays off : case histories of marketing research leading to success in the marketplace / Larry Percy, editor. - New York : Haworth Press, c1997. - xv, 270 p. : ill. ; 22 cm. - Haworth marketing resources .

Includes bibliographical references and index.

1560249498 (alk. paper) 0789001977 (pbk)

96025516


Marketing research--Case studies.

HF5415.2 / .M3584 1997

658.83 PER