Marketing research that pays off :
Marketing research that pays off : case histories of marketing research leading to success in the marketplace /
Larry Percy, editor.
- New York : Haworth Press, c1997.
- xv, 270 p. : ill. ; 22 cm.
- Haworth marketing resources .
Includes bibliographical references and index.
1560249498 (alk. paper) 0789001977 (pbk)
96025516
Marketing research--Case studies.
HF5415.2 / .M3584 1997
658.83 PER
Includes bibliographical references and index.
1560249498 (alk. paper) 0789001977 (pbk)
96025516
Marketing research--Case studies.
HF5415.2 / .M3584 1997
658.83 PER