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Marketing :

Nickels, William G.

Marketing : relationships, quality, value / William G. Nickels, Marian Burk Wood. - New York : Worth Publishers, c1997. - 1 v. (various pagings) : col. ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 1572591447

LCCN: 96060599

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .N473 1997

Dewey Class. No.: 658.8 NIC

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