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Advertising :

Wells, William, 1926-

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, c1998. - xxi, 731 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 0135978815

LCCN: 97040898

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 1998

Dewey Class. No.: 659.1 WEL

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