ABC's of relationship selling through service /

Futrell, Charles.

ABC's of relationship selling through service / Charles M. Futrell. - 9th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xx, 539 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.) - The McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 527-53) and index.

007310132X (alk. paper) 9780073225739 9780073101323 (alk. paper)

2005049623


Selling.

HF5438.25 / .F868 2007

658.85 FUT