Advertising :

Wells, William, 1926-

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxxii, 599 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

0130477222

2002021433


Advertising.

HF5823 / .W455 2003

659.1 WEL