Marketing research :
Kinnear, Thomas C., 1943-
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - 538+ - McGraw-Hill series in marketing .
0079122523 (alk. paper)
95022571
Marketing research.
Marketing--Management.
HF5415.2 / .K53 1996
658.83 KIN
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - 538+ - McGraw-Hill series in marketing .
0079122523 (alk. paper)
95022571
Marketing research.
Marketing--Management.
HF5415.2 / .K53 1996
658.83 KIN