Marketing :

Solomon, Michael R.

Marketing : real people, [real] choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 6th ed. - Upper Saddle River, NJ : Prentice Hall, c2009. - xxi, 602 p. : ill. (chiefly col.), map ; 28 cm.

Includes bibliographical references (p. 554-567) and index.

9780136054214 (pbk.) 0136054218 (pbk.)

2008038437


Marketing--Vocational guidance.

HF5415.35 / .S65 2009

658.8 SOL