International marketing

Czinkota, Michael R.

International marketing Michael R. Czinkota, Ilkka A. Ronkainen. - 4th ed. - Fort Worth : Dryden Press, c1995. - xxix, 815 p. : ill., maps (some col.) ; 27 cm. - The Dryden Press series in marketing .

One folded col. map in pocket.

Includes bibliographical references and indexes.

0030983428

94077209


Export marketing.

HF1416 / .C953 1995

658.848 CZI