Introduction to e-commerce

Rayport, Jeffrey F.

Introduction to e-commerce Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, c2004. - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

0072553472 (alk. paper)

2003044184


Electronic commerce.

HF5548.32 / .R393 2004

658.84