Interactive services marketing
Fisk, Raymond P.
Interactive services marketing Raymond P. Fisk, Stephen J. Grove, Joby John. - 2nd ed. - Boston : Houghton Mifflin, c2004. - xxiv, 275 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0618312846 (pbk.)
2002109442
Service industries--Marketing.
Service industries--Management.
HD9980.5 / .F544 2004
658.8 FIS
Interactive services marketing Raymond P. Fisk, Stephen J. Grove, Joby John. - 2nd ed. - Boston : Houghton Mifflin, c2004. - xxiv, 275 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0618312846 (pbk.)
2002109442
Service industries--Marketing.
Service industries--Management.
HD9980.5 / .F544 2004
658.8 FIS
