Industrial marketing strategy

Webster, Frederick E.

Industrial marketing strategy Frederick E. Webster, Jr. - 2nd ed. - New York : Wiley, c1984. - xv, 321 p. : ill. ; 24 cm. - Ronald series on marketing management .

"A Ronald Press publication."

Includes bibliographies and index.

0471879584 : $27.95 (est.)

84007390


Industrial marketing.

HF5415 / .W358 1984

658.804 WEB